On a mission to unlock the full potential of SME businesses

Wizard Commercial Analytics was founded in 2014 with one simple mission, to elevate the standard of commercial support available to SME organisations so that owners could make better, fact based decisions to improve profit and achieve their business goals.

The Wizard offer is delivered under two distinct but related departments.  The Virtual Finance Director function offers businesses access to the expertise and experience of an FD with the added advantage that they only pay for the support when it is required.  This support can be flexed up and down to reflect the activities of your organisation meaning that as your business grows we are able to be with you every step of the way.

The Business Intelligence function aims to bring industry leading analytics and insight to the world of SME businesses.  These interactive dashboards are tailormade to meet the needs of your business and can be delivered via a range of web based and mobile devices.  This means that no matter where you are in the world and what you’re up to you’ll always have access to the information that you need to make better, faster and

At Wizard we’re committed to creating long-term, mutually beneficial relationships with our customers.

Our Mission

“ To get the right information, to the right people, at the right time wherever they are ”

The Wizard Team

Over 16 years retail experience gained within Co-operative Food as a senior member of the Food Finance team. I have performed high profile business partnering roles supporting a diverse range of functional teams including Marketing, Commercial, Investment Appraisal, Operations and most recently I led the Co-operative’s inaugural BI Reporting team.

I have taken the KPI framework that I developed for the corporate world and adapted it to address the needs of a number of SME’s. I have helped them deliver a sustainable competitive advantage by providing them with industry leading innovation and insight, unlocking the full potential of their business data.

When I’m not saving the business world one BI dashboard at a time, I enjoy a range of sports although mainly golf following the end of my football career. I am determined to play all of the Open Championship venues and would most like to go to Augusta to see the US Masters. When I’m not on the course I enjoy walking close to our home in the Peak District and trips to the seaside with my wife and children.

Chris Fielding - Director

Over the past 18 years I have helped shape the strategic direction of Finance, Commercial and Operations functions within a number of the UK’s largest corporations in the retail and leisure industries.


In recent years I have brought this rounded skill-set to a number of SMEs, helping them set a clear strategic direction for their businesses and ensure plans and controls were in place to make their dreams a reality.
I love to travel and see the world, although in my latter years I have swapped the hostel floor with the comfort and security of hotel rooms. I enjoy swimming, football and golf, which I don’t get nearly enough time to play having a young family.

Mark Walker - Director

The Magic Circle

Wizards Magic Circle allows us to operate as efficiently as possible, whilst still ensuring industry-leading advice and guidance. It consists of a collection of like-minded professionals who collaborate with us across our different projects. Access to this flexible resource allows Wizard to offer truly exceptional customer service and an enhanced range of support. We are extremely grateful to these individuals, who always ensure that our offer is so much greater than the sum of its individual parts.

Our History

The idea for the business was first discussed over a pizza on a rainy Monday night in Manchester. Chris and Mark had always been admirers of those individuals that were brave enough to take the leap and launch their own businesses and felt that their combination of skills and experience was ideally positioned to help SMEs succeed.

As fully qualified CIMA accountants with over 40 years combined retail experience, we’ve performed every business partnering role available including but not limited to marketing, operations, supply chain, buying and investment appraisal in some of the UK’s largest organisations.  These roles involved dealing with all levels of management, including board level, so we’ve developed a robust skill set that can equally be applied to any SME businesses from any industry sector.

The gap in the market that we spotted was that the shift towards business intelligence applications, which has been a feature of corporate life in recent years, has yet to have a significant impact on the UK SME market place.    

This makes the Wizard offer truly unique as nobody else in the market place can boast the same level of remote finance director support combined with the ability to create tailored business intelligence solutions at a competitive price point to help business owners make better decisions.

Click here to speak to one of the team today and find out what it’s like to have Wizard in your corner.

Our Values

At Wizard Commercial Analytics we are committed to unlocking the full potential of your business, by bringing industry leading commercial analytics into your normal working practices. 

Drawing upon our extensive experience, our proven track record of success and our energetic and innovative culture, we will integrate with your business, transforming your existing data into powerful new insight.

Following our business model, we seek to forge mutually beneficial long term relationships with our customers, leveraging the power of their data to help them to achieve their goals and increase profits.

We only recruit high calibre ambitious individuals who share our vision and embody our vibrant and energetic business culture.

We are driven by the opportunity to work with likeminded people in dynamic and challenging business environments.

Our Approach

Nobody knows your business better than you.  However, we have found that as a business becomes more successful, owners become so immersed in the day to day running of their business that there is a danger they lose sight of their original strategic direction.

Wizard Commercial Analytics can help you maintain the required level of focus by continually challenging you with enhanced levels of insight and understanding, to generate more opportunities for profit growth.

Our External Finance Director will guide you through the implementation of a unique package of commercial support, specifically designed to improve the performance of your business in a collaborative and consultative way.

Our Commercial Analytics offering can be classified under three headings:


Strategic - Long term, complex decisions made by senior management. These decisions will affect the future direction of the business.

Tactical - Medium term, less complex decisions. They follow on from strategic decisions and aim to meet the objectives stated in any strategic decision.

Operational - Analysis of day to day activity.  Although simple in their design they can still provide significant opportunity to improve performance.


As your business grows and our working relationship gets stronger we believe that you will come to rely on the capability of your Wizard team more and more. In fact, our ambition is that you now see us as an extension to your own team. It is likely that the support package that was most appropriate for you initially will be insufficient after a couple of years.

We recognise this which is why we have designed our support to grow along with your business.  This means that you get the increased levels of support and services whilst maintaining the relationships that have helped to drive your success. 

The flexibility of the Wizard Commercial Analytics’ offer ensures we can satisfy the requirements of your business until the day comes when you decide that you would like the full-time support of an internal Wizard function.

When this day comes it will be a pleasure to help you establish this function within your business, knowing that we have contributed to you achieving your business goals.

© Wizard Commercial Analytics Ltd. All rights reserved. Registered Office: Buxton | Derbyshire | SK17 6XG